Marketing Segment 1: Email Marketing
What is Email Marketing?
If you’re asking yourself this question it’s probably because you’re not doing it. Email marketing is the simplest and one of the most effective ways to reach out to prospects and clients. You can reach a substantial amount of prospects (or clients) by receiving consent from subscribers, and then communicating to them on subjects that interest them; providing instructions or information on a topic or product.
Why use Email Marketing?
Email marketing is perfect for sending out promotional information to try and acquire new clients, or persuade existing clients to buy something new! Email marketing for your current client base can be effective in encouraging client loyalty, and enhancing the existing relationship. Additionally, you are able to track your efforts with open rates and landing pages…and email is the one thing that most every person in the world checks every day!
Methods of Email Marketing:
As a business you want to reach out to potential clients and keep in touch with existing customers. The following are two processes which help you to do just that:
Attract New Customers:
- Obtain mailing lists (We also provide this type of service)
- Offer them to Opt in to your newsletter
- Provide them with educational material 1-2 times/mo.
Keep Existing Clients:
- Notify them that they need to opt in to your newsletter to receive updates
- Address them 1-2 times/mo. with educational material
- Address them with an offer only once per month
Best Practices of Email Marketing?
Email marketing should not be used to bury your prospects and clients with propaganda or information on your product or service. Best practices include:
- Email your list 1-2 times per month only
- Track Open Rates
- Use an Email Marketing company to deliver your newsletter or send out
- Drive the reader to your website to obtain more information
If you’d like more information on using Email Marketing to enhance your business please give us a call, we would be happy to help you in any way we can!
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